Be sure to hook viewers from the beginning to prevent them from scrolling past your ad. But like Instagram, Facebook Reels ads typically perform best when they run for just 15 seconds. The maximum length for Facebook reels is just 30 seconds, which is half of the time limit for Instagram Reels ads. By checking both boxes, you’ll be able to optimize for either preference and deliver the best possible experience on Facebook. That means it’s important to use royalty-free audio and voiceovers and add captions to your reel. Although audio is now a key part of short-form video, it’s reasonable to assume that part of your target audience will still view your ad without sound. Historically, users have watched the vast majority of Facebook videos without sound. But because these stickers won’t be functional in your Facebook reel ad, you’ll probably get better results from choosing short-form videos without these elements. Technically, Facebook doesn’t prohibit interactive stickers on Reels ads the way Instagram does. OVERLAY FOR EDITS MP4Although your video can be as small as 500 x 888 pixels, it’s best to use MP4 or MOV files that are 1080 x 1920 pixels. To advertise in the Reels feed, your creative should have a full-screen 9:16 aspect ratio. Similar to their Instagram counterpart, Facebook Reels ads only appear as users scroll through the full-screen Reels feed, which users can access at various spots in the news feed. Here’s everything you need to know about Facebook Reels ads.įacebook Reels ads are promoted short-form videos that display in the Facebook Reels feed. OVERLAY FOR EDITS HOW TO#1: How to Create Facebook Reels Adsįacebook Reels ads are similar to Instagram Reels ads but each has its own set of creative specs and best practices. If you can create compelling short-form video ads, you can effectively leverage a format that has tremendous potential. What does that mean for your business and your social media ads strategy? With Reels ad placements, you have an opportunity to reach and convert customers in a space where they’re spending tons of time-consuming organic content. While feed and Stories ads generally appear every three to five posts or stories, Reels ads display much less frequently, generally with at least a dozen organic videos in between. And out of all social media platforms, Facebook ranks second most popular for short-form video content-behind only YouTube.ĭespite these impressive organic numbers, Reels hasn’t yet become overwhelmed with ads. For example, the average Instagram Reels viewing session lasts 53 minutes. Meta’s focus on short-form video has already produced pretty incredible results. In addition to delivering reels to the feed, both Instagram and Facebook have dedicated areas for viewing short-form video. In the relatively short time since Reels launched on Instagram (August 2020) and Facebook (September 2021), both platforms have made a significant push to promote this short-form video format. In this article, you’ll discover how to create effective Facebook and Instagram Reels ads, even if you don’t want to create video content! Why Use the Reels Placement for Advertising on Facebook and Instagram? Want to ride the short-form video wave? Have you tried Reels ads on Facebook or Instagram?
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